Principles of Communicative Competency.

“I never said half the things I said.” Yogi Berra

“Its not what you said that matters
and its not even what you think you said
(which is sometimes totally different)
Its not even what your audience heard
its what they think they heard you saying.”

SO,

Unless you speak inside the story that shapes the Listeners Listening
you will trigger them back into their own preferred stories anyway
reducing you to the script they expected. Nothing changes.
.
Its not the story you tell that matters,
despite all our workshops and training
its the story you trigger
the story people listen to you through.
Story is the shape of our listening. Now that reminds of of something I read or maybe even wrote way back
…..