A thought around my new mantra that says,

“we need to design for memory, rather than for experience,”

which says,

how can you remember what you never membered ( joined together )

how can you recollect what you never collected?

how can you revision what you never visioned?

The Mind is a time machine that will gladly go back to a different place and time if the place and time are composed into a pattern of significance. i keep hearing about the Experience Economy and Starbucks, but people dont say that the reason you go back to Starbucks- if you do- is because you remember the good time and the good coffee.

Experience that only stays experience doesn’t do any more work. Experience translated into memory is where the real pay off is.

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