Author Archives: pcostello

COVID 19 IS NOT THE ENEMY- THE ENEMY IS US

We are asking the wrong questions. The Media is- On the Sunday show panels today, playing back to the Governor what the President said about her- to get a rise- or demanding why the President did this or that in … Continue reading

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Another War On!!!!

Here we go again. Another war…We can’t help ourselves. War on Drugs. War on Terrorism. War on teenage pregnancy. War on poverty. War on crime. War on cancer. As people said of LBJ’s war on poverty, the war is over … Continue reading

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Why does CaronaVirus look like a Mother’s day wreath of roses???

Has anyone thought that the image that  the media put up of the deadly virus looks like a wreath of roses one might give your mother on Mother’s Day?  Like this below. And that’s what are are asked to make … Continue reading

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Notice who is getting the lead on every story?

This is the main character right now. This picture is the star. its the virus’s story that we are telling. Us poor humans are stuck in a Victim story. No pictures of nurses saving lives, doctors in the line of … Continue reading

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CORONA VIRUS DAY 10-WHERE ARE WE?

  NARRATIVE DESIGN INSIGHTS ON HOW TO CHANGE THE STORY   Where are we? Beginning, Middle or End? (BME) We are not nearing the end We are nowhere near nearing the end We are not even at the beginning of the … Continue reading

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The Economy of Attention /Intention

The Economy of our Intention/Attention- Audience responsibility   We can hold ourselves accountable by this simple test   -do a pie chart and in the segments, write down the things in proportion to their importance that you most deepluy cherish … Continue reading

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What did our new approach deliver?

Summing up our little exercise of applying Narrative Design to the Corona Virus this is what I learned that we have a long way to go, a long way….people are seeing that more clearly now we are approaching the end … Continue reading

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Approaching The Storywise Moment

In the trainings of Narrative Design, we have a moment that we call the Storwise moment- If we recall that storywise means “Shaping the stories that are shaping you” we maintain that for a good half of life, we are … Continue reading

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TAKING a FIRST STEP

1.Now that we have set an end-point as the story we want told and retold and rememembered 2.and we used the space to allow our feet to move us to the place that showed us how close or how far … Continue reading

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Where did this start from?

We have explored the where as in: where being the place in between and working out our options of what this in-between space looks like and like any intersection, its bustling with all sorts of stories but the leader has … Continue reading

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